Customer-acceptable variation of e-commerce quality characteristics

Abstract

Globalization escalates the competition on the common market, and so pushes business to expand into the internet. In the virtual environment businessmen create new contacts, exchange knowledge and new ideas, like so improve business competitive abilities. The performance of e-commerce depends on the ability to adapt the available technical solutions to the unstable environment, mostly influenced by the customer preferences. Thus, the aim of this paper is to present the results of performed analysis of customer preferences concerning the variation of e-commerce characteristics, which could serve as quality criteria. The main method used was an e-customer survey; the data were exposed to statistical and valuating analysis. The analysis gave the set of e-commerce aspects important for customers, for main identified characteristics the frames of its acceptable variation were analysed.