Business scenario planning for declining industry

Abstract

Companies seek ways to anticipate the future of their existing business and keep it sustainable. Researchers claim that it is possible to gain such an insight into the future and that there is an appropriate methodology for doing so. How will digitalization affect our business in particular? It has never been easy to foresee the future, but a scientific approach would help. Rather than claiming an ability to predict the future, scenario planners advocate the construction of multiple stories that encompass a variety of plausible futures (Schwartz, 1991). The paper industry seems to be an excellent example of an industry declining due to digitalization. This desk research is conducted for future scenario planning of the paper industry.