Visual creativity in the learning environment

Abstract

The aim of the article is to research the theoretical essence of visual creativity and reveal its potential in a modern learning environment. The concept of visual creativity is used in the advertising business and in the arts, medicine, marketing, and photography; visual creativity has also become essential in many other fields, including education. The research reflects parallels between the current business and learning environments because changes have happened not only in how information is perceived but also in the learning environment in general. Due to advanced technologies, the main function of a school is not to be an information repository, and an educator can be compared to an entrepreneur and students to customers.
The topicality of the research problem is related to the issue that, in many cases in the learning environment of schools and universities, visual communication means are used intuitively – in the form of illustration, decor or entertaining material – but not as a beneficial form of communication. A visually creative learning environment encourages students to communicate in a visually noticeable way – using new, original, unique, and creative approaches, thus fostering students’ motivation and improving their learning achievements.

The article reveals the significance of visual creativity in the modern learning environment and describes the essence of the concept in a physical, social and informational context in detail.

The results of the research reveal visual creativity to be a purposeful and deliberate construct in the learning environment and indicate further research directions.

Research method applied: analysis of the scientific literature and resources
Research questions:
RQ1: what is the content of visual creativity (components)?
RQ2: how can visual creativity be constructed in the learning environment?