Enterrprenership in network markets

Abstract

Network analysis is one of the most popular methods of scientific research at present. The aim of the topic is to examine the specific features of entrepreneurship in network markets. Network goods are those goods which meet the following characteristics: complementarities; high economy of scale; network externalities; lock-in effects. These characteristics of network goods and network markets give some advantages and form some new problems for enterprises: prices, legislation problems, etc. Advantages: information and information exchange; flexibility; development of non-commercial organisations; social contacts. Problems: contradictions in the information; complexity of economic life; protection of information; price-decisions; legislation. It is important to construct the most effective business model, which is capable to be competitive and cooperative in the network markets.