Sustainable business development and economic growth under scenarios of economic slowdown

Abstract

Concerned with employment, this paper deals with doubt regarding widely accepted corner stones of economic theory and measures based thereupon. The author has long doubted some prevailing economic theories as far as publicly discussed and applied. As a result of reflections and own practice as innovator, entrepreneur and consultant, the author draws conclusions, relating contradictory macro economic theories with developments outside of economy: With Human Nature and Culture. Moreover with Diversity of Values and the dealing with qualitative and quantitative information. The paper offers ways to explain, what leading researchers of economic science have admitted not to understand, and draws conclusions regarding cultural elements, which are decisive for the sustainable development of prosperity, social security, self-determination and independence. By offering different interpretations, the author seeks to induce new directions in scientific research. This paper is to be complemented by more detailed presentations of methodology of promotion and sustainable management.