Saturation of financial market as stimulus for export of financial services

Abstract

Purpose – The aim of the given research is to ascertain indicators which characterise saturation of domestic market of financial services as the reason that stimulates financial services export.

Design/methodology/approach – There were used such research methods as analysis of advanced researches in financial field and interviewing experts concerning their opinion on financial services market saturation indicators.

Findings – In order to define the level of financial services market saturation there were suggested 12 indicators divided into two categories. To the first category of indicators one relates those which ought to be used at the initial stage of financial services market analysis. To the second category one relates the indicators which have auxiliary character, i.e. those which can be used only as additional ones for more exact definition of separate aspects of financial services market saturation.

Originality/value – The given research is important for both the countries which intend to position themselves as exporters of financial services - in respect of defining possibility and necessity of entering the world market with their financial services, and for the countries and individual financial institutions which are working out their strategy in financial services export - in respect of discovering of regions and financial services for export.