Social representations of creativity among Latvian entrepreneurs: from cognitive to behavioural aspect

Abstract

In an increasingly globalizing and competitive working place, where innovativeness and its underlying creative abilities becomes the key for survival, it is urgent for Latvian economy to address the issue of how creativity actually is understood. Social representations study of the ‘creativity’ concept took place on the basis of 120 respondents sample of entrepreneurs of different domains.

Results have demonstrated that creativity is understood as an abstract theoretical phenomena, not applicable to the each day situation and professional context.

This suggests the need to further promote creativity concept and introduce programs for so doing on different state and educational levels.