Linking personal and organisational values and behaviour to corporate sustainability: a conceptual model

Abstract

Purpose – The aim of this paper is to explore the organisational values that influence corporate sustainability, develop conceptual model that expose the influence of personal and organisational values on corporate sustainability and to construct guidelines in order to develop employee values that are compatible with corporate sustainability goals in accordance to existing literature.

Design /methodology/approach – The research was conducted by using the analysis of academic literature. Based on theoretical findings the authors offer new conceptual model and guidelines for managers.

Findings – The main finding of the research is exploring how personal and organisational values influence corporate sustainability.

Research implications – The presented conceptual model gives a valid and valuable insight into the topic of values and sustainability in a context other than well-established market economies. The conceptual model could also be used as a basis for future research of the topic either to validity of it for different industries and cultures or deepen it to include the effects of personality of value formation.

Practical Implications – The offered guidelines can be used by executives, by managers for the development of sustainable companies.

Originality/Value –The value of this article lies in the work done on analysing the already existing literature and the developed model shows the complexity of the subject and at the same time gives a structured vision of the topic.

Paper type – Conceptual paper